10/10 A successful event manages to keep guests connected to the story being told.

A successful event managed to keep guests connected to the story being told.

Wedding formulas put people to sleep because they know the outcome already. Guest’s wait for the next box to be check. To avoid this you need a point of view. You can’t be everything all at once; classic but not conformist, innovative but still traditional, bright yet subtle…you know who you are. 

Are you the fun couple with doors always open? When friends need a shoulder to lean on, are you the ones they think of first? Are you the trailblazers that inspire others to follow their dreams? Are you the most simple, safe and down to earth of your friends? 

Social media has changed our thinking of events. So many think in terms of whats going to be inside that box rather than what is experienced throughout an evening. 

What are the adjectives that give energy to your intention? What is not your intention with this event? What are some analogies? Is this a journey through a season? A journey to an island? Is this a fabulous ending or an amazing beginning? Give those ideas some more language. 

Keep the night moving. I find that sometimes overtime should only be thirty minutes or not take place at all, if you have a cool after party that is ideally close by. You don’t want guests to lose their steam. You want to have their attention at the end.