ASHLEY DOUGLASS

For sixteen years, Ashley Douglass has built her business with intention—steadily and successfully. She doesn’t believe in "faking it until you make it." Instead, she and her team have earned their reputation through dedication, expertise, and the trust of their clients.

From the start, Ashley became known for her signature planning style—a seamless blend of empathy, precision, and boundless creativity. Her visionary approach connects every detail of production with the guest experience, making her an invaluable partner in creating unforgettable events.

FROM ASHLEY…

You attract what you are, and your life reflects what you believe. Mindset is everything. The energy you bring into a room and where you choose to focus it shapes your reality. The greatest challenge we all face is truly knowing ourselves and making the most of our time. Anything is possible. Every day is an event.

I didn’t seek out event planning—it found me. Events are about embracing the present, working with people who are inspired now rather than waiting for the "right" time to celebrate. If we ever sit down for coffee, I’d love to unpack that more. 😉

My journey started in the performing arts, training with some of the best in dance and acting. I’ve performed on major stages in New York and beyond, studying under legends like William Esper and Wynn Handman. They taught me where my strengths lie—deeply understanding people and bringing imagination to life.

A great event, like great theater, is the result of collaboration. The goal of any art form—and any celebration—is to move people, leaving them better than when they arrived. Hosting an event is an act of appreciation—a gift to your guests.

Beyond the stage, I honed my skills in the hospitality industry, working alongside top restaurateurs in NYC and LA. I also had the privilege of shadowing some of the most respected event planners and designers in LA before returning to New York to launch ADE.

I trust myself and my team completely. We are as prepared as anyone. Every detail matters—whether or not it’s in our scope—because everything is connected: service, design, ambiance, flow, production, and timing. Together, they create the guest experience. An event is live theater—with one chance to get it right.

LILY ORR

EVENT COORDINATOR AND ASSISTANT TO ASHLEY

Lily is a proud graduate of the University of Pennsylvania, where she earned her degree in Psychology and competed as a varsity track and field athlete. Her time at UPenn fostered a deep commitment to excellence and teamwork and taught her how to balance multiple priorities under pressure. 

As an associate for the UPenn athletic department, Lily honed her ability to manage complex schedules and serve as a bridge between multiple diverse teams, ensuring seamless communication and operations.

Lily brings her signature energy and precision to each wedding she helps plan. She is empathetic, curious, and passionate about helping our clients' dreams come to life. She also has a love for photography that allows her to appreciate the small, beautiful details that make each event unique.

Outside of work, Lily enjoys staying active, exploring her creative side through photography, and experimenting with new recipes in the kitchen. She thrives on creating meaningful connections and cherishes the opportunity to help couples celebrate their love in style.

JESSICA MORRACCO

EVENT MANAGER

Jessica is a true Brooklynite with a lifelong passion for hospitality. With nearly two decades of experience managing large-scale events and catering operations, she’s done it all—from event planning to staff training and leadership. Her expertise is matched only by her love for people (and animals).

Her happy place? Spending time with her nieces and caring for any creature in need—especially dogs. And if you ever need insider knowledge on any NYC neighborhood, just ask Jess. She’s walked nearly every block of the city—almost as often as she racks up air miles on her latest adventure.

We love her for her boundless spirit, her can-do attitude, and her ability to navigate any situation with grace and determination—a skill that can’t be taught. She is one of the strongest people we know, inside and out, and we’re incredibly lucky to have such a seasoned event professional on our team.

ALLIE TOLLA

EVENT LEAD

Allie has been an invaluable part of our team for nearly six years, earning the well-deserved nickname “The Wedding Fairy.” She is the epitome of grace under pressure—wise, reliable, and always radiating positivity.

A master of both production and wedding-day logistics, Allie seamlessly balances behind-the-scenes execution with exceptional care for the wedding party. She’s a true professional, trusted by every member of our team. Before joining us, she managed a 1,000+ seat restaurant and venue—proof that her expertise runs deep.

Don’t let her charm and warmth fool you—she’s as sharp and seasoned as they come. When she’s not bringing weddings to life, you’ll find her on the yoga mat or skiing the highest peaks with her high school sweetheart-turned-fiancé.

JULIA BLANCHARD

GRAPHIC DESIGN + OFFICE ASSISTANCE

Julia is a designer, artist, and actor. She graduated from NYU Gallatin School of Individualized Study in 2018 with a concentration in Communication Through the Arts. Julia has worked in design on a freelance and part time basis within a number of industries, including retail, real-estate, tech, and entertainment. 

Julia's roots as a visual artist guided her into the field of design. Her recent works are mixed media, constructed of predominately yarn and fiber, and feminist in spirit. Her eye for composition and color give her a natural edge in the world of design and aesthetics. 

CAROLINE VINCENT

Caroline is a Senior at Emory University pursuing a dual degree in Business Administration (Marketing & Organization Management) and Political Science. She interned with us full-time in Summer 2024.

Her experience includes branding strategy and business analytics at Beats by Dre, as well as organizing community-based campaigns for local politicians—both sharpening her ability to manage large-scale events with precision. A natural leader, she co-founded the Social Impact Marketing Group, supporting Atlanta businesses, and orchestrated a week-long recruitment process as her sorority’s Director of Recruitment.

Beyond events, Caroline is a published author and digital creator, bringing strong communication skills to everything she does. In her free time, she enjoys running, hot yoga, jewelry making, cooking, and traveling—always seeking fresh inspiration from new cultures and experiences.

"Thank you for all your help! I could not have done it without you. I don’t know how you do  your job. Your level of detail is amazing and everything could not have been more perfect."

— Jane, Scarsdale, NY (Family Celebration)

"Thank you so much to you and your team, and all the vendors on our wedding! They are all rock stars! Everything was stunning as you can see in our amazing photos!"

— Elizabeth, New York City